The BCHL has announced it has signed a three-year partnership agreement with Lordco Auto Parts.
As part of the partnership, Lordco Auto Parts and the BCHL will creatively engage with fans in-arena and on social media through contesting and other activations. In addition, Lordco Auto Parts branding will be highly visible at all BCHL games, league events and on the BCHL’s digital platforms.
“The BCHL would like to welcome Lordco Auto Parts back as a valued league partner,” said Commissioner Steven Cocker. “Lordco Auto Parts is a well-respected company in Western Canada, so we are thrilled to bring them into the fold. We look forward to working with them and continuing to grow this partnership and this league in the years to come.”
Founded in Maple Ridge, B.C. in 1974, Lordco Auto Parts quickly established a reputation within the community for selling reputable auto parts, while offering exceptional customer service. Over 50 years later, they are now Canada’s biggest privately held automotive parts distributor and Western Canada’s largest distributor and retailer of aftermarket parts and accessories, with over 85 store locations.
“Hockey has always been a big part of the communities we serve, so we are excited to expand our partnership with the BCHL,” said Sarah Durant, Vice President of Marketing at Lordco Auto Parts. “This partnership gives us an opportunity to engage with fans, while supporting the teams and communities that make junior hockey such an important part of Canada.”
